Typographic Conference Final Title and Theme

Beneath the Surface
TypeCon 2012: Typographic Form and Visual Perception

In todays media, we are so desensitized by the aesthetics of what is being produced that we end up losing the essence and deeper meaning of what's actually being communicated. How can designers make the appearance of a message influence you to make one conclusion over another? This conference will inspire you to dig beneath the surface and explore different techniques of how typography can influence perception and create a deeper layer of meaning. From 2-dimensional ambigrams to the 3-D realm of environmental signage, the theme of this years typographic conference will make you look at typography in a new perspective and find multiple messages within a singular form. Beneath the Surface has the motivational power to ask yourself "how can typographic form communicate or enhance the depth of content in my own work."