Rosedale: Branding 1st round

Here is the first concept for branding our reading initiative for the rosedale community. Johnna and I decided that an owl evoked everything we and the rosedale community wanted to obtain and promote throughout this campaign. An Owl is: wise, respected, soars (aspiration), fun, universal, the list goes on.

So we thought of stamping an owl icon on our booklet series.