Saturday, November 7, 2009

Concept Proposal Online Crit

Here are my Concept Proposals for Project #3.

Proposal #1 leans highly to the educational side and separates each component of a communication model to direct the focus of the reader and take in the communication model in steps that will eventually reach a larger diagram of the complete model. The application could be put into an accordian fold brochure to show the steps of this linear, yet cycle, process. It could also be applied to flash cards for very focused learning. And the last would be a Pantone swatch booklet to relate to the graphic design field of the audience and also act as a quick guide/pocket pal.

Proposal #2 is another accordian fold booklet or regular booklet to show this time lined process or communicating. This will represent a line graph, diagram, or chart of some sort, that will show a Jekyll & Hyde take on how noise can destroy the intended outcome of a conversation. There will be two variables: Clarity & Noise, each will show the success and failures of communicating throughout each component of the communication model.

Proposal #3 is an exhibition installation that diagrams the circular motions of the communication process. Each will be implicated on large triangular blocks that would rotate to show all sides. Side #1 will show the diagram as a whole, side #2 will show an enlargement of the diagram and give a description of a specific model, and side #3 will show examples of the real life application of the communication component.


  1. On your first idea I think it's a basic concept, probably could look nice, but all you really show is eight sides to a brochure, the six logical steps of the communication model, plus cover. Would these pages leave any room for additional components to the model should you want to add any?

    On your proposal two, I get the stages of the model from left to right, and i think you said that the level up and down was due to wether the message was being communicated or not? This is a good idea and probably the strongest out of the three, although I'm not sure it would work in print. Could you do some kind of interactive display where people could guess what is going on at the different stages and according to how well they do (say they score a certain number out of ten at each stage) the program would visually place the design or product higher or lower or reward them in someway? Maybe they get a grade for each stage. It's a bit like chinese whispers. By the end of the show they've not only received a score but they've also learned about communication working or not working.

    On your third idea I only think it looks nice. I don't understand the cyclical representation of the model. How does it work? Do the individual pieces revolve around the center somehow? If so, why?

  2. Micah,
    You have been anointed with the gift of organization and attention to detail.

    The communication model placed on a pantone swatch style of packaging is unique—and my favorite. I think the box packaging you’ve created for the design is also a great idea—and could further allow the viewer to see the item as something to cherish. Loose flashcards, on the other hand, might become confusing for teaching the linear order of the model; for clarity, you would need some type of key or maybe a card with the complete diagram. You’ve easily met the objective of visually engaging and Inclusion of the model and the area for annotations on side b of the cards clearly fulfills the last objective.

    A graph style documentation of successes and failures could be interesting. The glorious thing about a graph is, through color (and a key) you could clearly document multiple conversations; the postcard dialogue and (if you are trying to restrain them to cohesively fit with your postcard theme) other conversations related financial debt within society. The space for notes you’ve left at the top and bottom seems perfect for bringing in the annotations from the postcard dialogue and the readings.

    For your installation idea, a rotating wall is a nice comparison to the cyclical nature of the communications model. I guess my question would be, since the model rotates, and you would not be able to control where the viewer would be entering, would the message still be clear? If a linear order of meaning from micro to macro were necessary (to you), maybe you would need to label each side something as simple as 1,2,3.

  3. I believe that the first accordion book could be combined the the second proposal by having the specialized pages along with the graph at the bottom continuing through the book yet altering depending on which page you were on. I would watch out about the idea of making the book to heavily based on the decline of the economy and having that theme overpower the idea of the communication diagram.

    The cards seem to be a good tangible object for a user to own. you could possibly look into a like identification system to create a unique and changing experience. Also a labeling system would allow the user to not misconstrue the flow of the actual chart and help him to better understand the way the chart works.

    The exhibit seems to need something more. like a way for the user to actually engage the form. You used circles. These forms could take three dimensional form and allow the viewer to rotate each of them to revel different information.