CONSUMER:
My consumer are males ranging from 25-40.
They are an active bunch who enjoy the outdoors.
Whether it be hiking, camping, surfing, or athletics, my target likes to stress the environment more than the activity within the environment.
Columbia and Northface is the preferred clothing line of my target, stressing the universal adaptability between drastic climates.
Flip flops and running shoes are a must, this relates to the interaction with nature and various activities.
SUV's are the preferred choice, such as jeeps, land rovers, etc.
My client although very ecologically responsible, enjoys laid back convenient snack foods: baked potato chips, fruit juices and energy drinks... and a nice refreshing fat tire ale never hurt now and then.
When not outdoors, my target likes to watch shows like The Deadliest Catch, Myth Busters, the Discovery Channel, ESPN and the Outdoor network.
National Geographics, ESPN magazine, etc is the literature that is on his coffee table.
There is always Dylan, Arcade Fire, or a Stones song on his iPod.
These are just a few hints at what my target is interested in.
COMPARABLE:
Lysol, Windex, Clorox, Shout, Mr. Clean, Myers, and Method are the heavy hitters for my competition.
The bright obvious palettes are coming up a lot (blues, greens, yellows, oranges, etc). Heavy, dense type is another common element. Random robust organic shapes are a repetitive element throughout.
VISUAL:
Earth textures and tertiary cousins of their palettes. I'm thinking industrial yet coleman camping look. This is for a so-called "manly-man" These household cleaners are for the typical Brawny Man. Respecting the Outdoors but using radical imagery that enforces the strength of the product.
Consumer
Comparable
Visual
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