ETHOSThe first is for Ethos due to the Upper-class lifestyle implied by the attire and interior along with the tag-line "The Gentle Art of Civilized Living" and "The Highest Degree of Perfection," to imply and sell the luxurious quality of the cruise-line. It creates a trusting image from the credibility of the happy, wealthy people.
The tag-lines are not direct, but supportive of the woman's facial expression. She seems extremely happy and immediately grabs at the emotions of the viewer. This emotional tug can only be seem as Pathos.
This illustrative Poster implies no trust, credibility, or emotion. It simply gives us a landscape view of Berne Switzerland and states this in type. It is simple but logical and falls under the category of Logos.