Brand Brief: Healthy Hearts/Stress Reduction
Everyone will have healthy lifestyles and stress will be reduced to create happy lives, healthy hearts, self reliance, and self responsibility.
We will promote self reliance, responsibility, and recreation through having tense individuals set optimistic goals for themselves to cope with their stressful environments, and make mundane/anxiety filled tasks, a fun and beneficial recreational tool.
R & R, responsibility and recreation. Don’t worry, be happy. React.
Responsible, Optimism, Viral, Active.
Changing your environment, by setting personal goals, will be a self sustaining way to promote a positive substitution for stressful mundane activities. Replacing meaningless tasks with optimistic opportunities to inspire
Guiding Principles/Key Beliefs:
Create - create self reliance, Responsibility - responsible for your own actions and environment, Fun - make mundane activities fun, Positively Pollute - spread the message and pay it forward to the next person, Movement - being proactive towards your own needs and moving towards motivational actions.
Target Audience with 3 Personas:
The Busy Body: the businessman/woman, student, or philanthropist who’s plate is always full and thinks that they can’t create the time to escape or change their environments, or routine.
The Perfectionist: the social pressure and reputation of doing great things, ones who have created the self-imposed stress of performing and delivering greatness 24/7. Those who think that slowing down, don’t know that it is still a reputable act.
The Average Joe: those who aren’t goal oriented and think that special routines aren’t going to do much for them, and put health responsibilities off on someone else like a doctor or exercise coach.
Social Media sites, physical work environment surfaces, emails.
Fun Theory, LiveStrong, American Heart Association, Cheerios, Blue Cross.
“R&R” - rest and relaxation or responsibility and recreation.
“Got Heart?” - asking or provoking the motivation to act and take responsibility for your heart through reducing stress.
“I Will” - making a promise and setting personal goals to responsibly take control and create your outcome. Filling in the blank; ‘i will _ _ _ _ _ _.’
“ Mark” or “Meet Mark” - using a hypothetical mascot/persona named Mark as a relevant metaphor for making marks and setting goals for yourself.
“Spot” - your personal space or environment, making it your own and work for you as a de- stressing chamber.
“Push” - the psychological and physical pushing you in the right direction, to create self-motivation and reliance to act upon your health and emotional related needs.
“Stress This” - Provoking you to keep an optimistic outlook on, what seems to be, tense and mundane tasks.
“Shape” - the form of your body and form/space of your environment.