Wednesday, March 17, 2010

Revised Conference Theme Brief &

Typographic Perception:

We all have our own opinions and draw different conclusions on various subjects, but how did we arrive at those specific conclusion? What part of its design or appearance influenced you towards one assumption over the other? With the constant evolution of technological media and innovative application techniques to communicate in the 21st century, we are consistently finding new ways to make people aware of the  deeper function or understanding behind what they are experiencing on the surface; a different perception or perspective.

Embark on a four day retreat intermingling with the brightest and most successful professionals in typography, technology, and communication design. This retreat will expose you to inspiring lectures & presentations from leading psychiatrists, statisticians and market researchers who will educate you on the importance of illusion and interpretation. You will participate in astounding, hands on, experimental workshops & demonstrations directed by reputable type-designers that will motivate you to ask "how can typographic form communicate or enhance the depth of content," and apply it to your own work.


1) As a designer, would you pay money to attend this conference? why or why not? 
-- Yes I would, this conference is about the intellectual depth of the content you are designing and promoting. It will inspire designers and make them aware of the viewers' perception and how you can find efficient ways to create layers of intellectual and physical depth.

2) Does the theme invite multiple interpretations and an interesting range of possible talks, workshops, etc? 
-- Yes, the themes foundation is all about communication and how typographic structure informs meaning and accommodates different perceptions and opinions. Its a narrow concept, but broad enough to have a large range of presentations (verbal and physical) that educate on the different applications, contexts, techniques, and mediums used to communicate successfully.

3) Is the theme suitable for contemporary and forward-looking design practice?
-- Yes, it is a large component to all types of communication, it has been used and will continue to be used; for if you don't know the psychological depth of what your message is, then there is no point in communicating at all.

4) What could improve the theme?
-- Maybe, more specific examples of how this theme is practically solving problems. But we've already given the specifics, the practical application, and the broad range of contexts.

We are still discussing theme names and titles, but here are a few key buzz words we are using right now that most successfully communicates the essence of our conference:


Percepticon... It sounds like a transformer though, lol.

Type and Perception


Typographic Impressions

Form and Interpretation

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