Here is what I came to for my booklet since my Monday crit and feed back. I thought of this booklet in terms as a guide book or field manual for communication, so I decided to aesthetically position it around a government issued look, that doesn't over do it and seem like a gimmick. The structure shows the number of where you are within the communication model and act as a step-by-step process. I believe the hierarchy is correct or getting closer, and I am currently designing the icons that act as indicators or mascots, for each component, throughout. My book is much larger and floppier (10.5" x 5"). I believe I am making great progress and finally have a set direction.